Inner Architect Takes Next Step as Inner Architect Media LLC
After producing $370MM in new revenue for our clients since 2016, Inner Architect is pleased to announce today that we have changed our name and business designation. Inner Architect is now Inner...
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AI Writing Assistant Rytr.me — a Sea Change in Content Creation
With Google’s recent announcement that artificial intelligence (AI) generated content is not against their guidelines, a complete shift in what they allowed and indexed in the past, I thought it was...
View Article6 Best Basic SEO Tips from Experts
As of this writing when searching the query “SEO tips” in Google, 285,000,000 (Two hundred and eighty five million!) results are returned. Of the top 10 spots in the SERPS for this query, all ten are...
View ArticleThe Pros and Cons of PPC Advertising to Grow Your Business
I first stepped into the world of PPC advertising (pay per click) in 2005 as a platform from which to promote my wedding ceremony business. Google Adwords was barely 5 years old at the time. Although I...
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How to Tell If It’s Time to Fire Your PPC Manager
My first stint as a PPC manager began in 2005 while taking a hiatus from professional marketing work. I had become ordained as a nondenominational minister and was promoting my wedding officiant...
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Either Match Content Types With User Intent Or Fail At Content Marketing
What does it mean to match content types with user intent? Whether you decide to use artificial intelligence (AI) platform ChatGPT, a different AI platform, or you produce it yourself, there are...
View ArticleA New Chapter Begins: Welcome to Our Updated Digital Home
After months of preparation, work, and focus, we are thrilled to finally unveil our brand-new Inner Architect Media website. Having launched Inner Architect Media in the fall of 2008, we are proud of...
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5 Workplace Content Development Strategies to Find Your Stories
As we now know from Google’s guidelines for creating helpful reliable, people-first content, writing genuine, honest stories about how you solve problems, and are valuable to your audience, is the...
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The 8 Most Influential Story Sources For Content Development
Now that you’ve made the commitment to mining stories for your content development and created workplace strategies to develop employee involvement in finding stories, it’s time to get granular. Where...
View ArticleHow to Use Email for Content Ideas
Repurpose Your Email Responses Here’s a tip if you need help with your content writing needs: Repurpose email for content ideas. A McKinsey analysis reported that the average full-time professional in...
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