Clik here to view.
What You Should Know About Facebook Advertising
Perhaps you’ve been hearing about Facebook’s push for advertising dollars and the tightening up of organic reach. You might be wondering if Facebook advertising is right for your business and how it...
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4 Key Tips for Increasing Organic Search Traffic in 2014
Inner Architect has been studying the effects of Google’s latest algorithm—‘Hummingbird’—on the organic search traffic of our clients over the past few months. Hummingbird was said to have rolled out...
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Read This Before Signing a Law Firm Marketing Service Agreement
I think it is safe to say that law firm partners know they need marketing yet most don’t understand it and frankly, they have much more important work to focus on. So unless it’s a big firm with an...
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2 Tips for Improving PPC Click-Through
One of the most common problems I see when evaluating PPC click-through on an existing account is lack of oversight. Think about it. PPC campaigns are live. So is the reporting data attached to them....
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How to Use Twitter’s Favorite Feature to Showcase Your Expertise
What was once an underutilized feature on Twitter, ‘Favorites’, is quickly becoming a subject of experimentation. One of the original reasons for using the Favorites feature was to store content you...
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What is the Google “Pigeon” Algorithm Update?
In their ongoing quest for the best most relevant search experience for users, Google recently launched a new and relevant update tied closely to local search. As happens on occasion, Google decided...
View ArticleClik here to view.
3 Tips for Raising Fitness Membership Retention
As a fitness club owner or manager you know all too well the challenges to acquire and maintain a steady fitness membership retention. Not only are you up against the changing habits of your clients,...
View ArticleClik here to view.
Choosing Social Networks, 5 Mistakes Doctors Make
Doctors, physicians or other healthcare providers interested in leveraging social media networks for marketing specialized services must begin from ground zero: a marketing plan. A marketing plan,...
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Fitness Club Marketing and Keeping Members Sticky
Last week I received an email from the manager of the fitness club I’d been a member of for 16 months. He thanked me for my feedback about why I recently canceled my membership. Although my trips to...
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Using Your Blog to Power Your Law Firm SEO Strategy
Staying up on the latest focuses of Google’s search algorithm will give you the intelligence from which to build the most effective law firm SEO strategy. A search engine algorithm is a formula used...
View ArticleClik here to view.
What You Should Know About Facebook Advertising
Perhaps you’ve been hearing about Facebook’s push for advertising dollars and the tightening up of organic reach. You might be wondering if Facebook advertising is right for your business and how it...
View ArticleClik here to view.
4 Key Tips for Increasing Organic Search Traffic in 2014
Inner Architect has been studying the effects of Google’s latest algorithm—‘Hummingbird’—on the organic search traffic of our clients over the past few months. Hummingbird was said to have rolled out...
View ArticleClik here to view.
Read This Before Signing a Law Firm Marketing Service Agreement
I think it is safe to say that law firm partners know they need marketing yet most don’t understand it and frankly, they have much more important work to focus on. So unless it’s a big firm with an...
View ArticleClik here to view.
2 Tips for Improving PPC Click-Through
One of the most common problems I see when evaluating PPC click-through on an existing account is lack of oversight. Think about it. PPC campaigns are live. So is the reporting data attached to them....
View ArticleClik here to view.
How to Use Twitter’s Favorite Feature to Showcase Your Expertise
What was once an underutilized feature on Twitter, ‘Favorites’, is quickly becoming a subject of experimentation. One of the original reasons for using the Favorites feature was to store content you...
View ArticleClik here to view.
What is the Google “Pigeon” Algorithm Update?
In their ongoing quest for the best most relevant search experience for users, Google recently launched a new and relevant update tied closely to local search. As happens on occasion, Google decided...
View ArticleClik here to view.
3 Tips for Raising Fitness Membership Retention
As a fitness club owner or manager you know all too well the challenges to acquire and maintain a steady fitness membership retention. Not only are you up against the changing habits of your clients,...
View ArticleClik here to view.
Choosing Social Networks, 5 Mistakes Doctors Make
Doctors, physicians or other healthcare providers interested in leveraging social media networks for marketing specialized services must begin from ground zero: a marketing plan. A marketing plan,...
View ArticleClik here to view.
Fitness Club Marketing and Keeping Members Sticky
Last week I received an email from the manager of the fitness club I’d been a member of for 16 months. He thanked me for my feedback about why I recently canceled my membership. Although my trips to...
View ArticleClik here to view.
Law Firm Marketing Strategy by Inner Architect Recognized by U.S. Chamber of...
“The marketing around asbestos/mesothelioma is among the most sophisticated undertaken by plaintiffs firms” –U.S. Chamber of Commerce Institute for Legal Reform Inner Architect is proud to announce...
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